Y6 Fragrance

A conceptual logo, packaging, and spray bottle design project for mens fragrance, Y6. While early studies of the logo emphasized repetition & pattern symmetry, the minimal final version is a bit more playful, crafted using subdued bubble-esque custom lettering. The bolder mark has greater visual prominence and lends itself well to the raised lettering effect incorporated onto the bottle. The bottle packaging features a debossed Y6 logo & reference to the six segment bar geometry (see diagram below) that wraps a tapering volume. This geometry encapsulates and reinforces the minimal Y6 brand elegance both visually and metaphorically.

Custom made studio environments / scenes for use in product photography were influenced by design elements of the bottle.